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Social Listening: Tillamook Cheese

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My husband grew up in Tillamook (cheese country as he calls it) on one of the largest dairy farms and is a top contributor to the Tillamook Creamery. My family goes to the creamery every time we are in Tillamook and love the experiences and food we have there. People are saying the same thing.  The Tillamook Creamery creates value in their best-in-class, locally-owned products focused on protecting the environment and their local community in every action.  Tillamook Creamery is a destination and an icon of the northern Oregon Coast. Their recent redesignation as a B Corp shows their commitment to sustainability with the dairy industry. Here is what Jen Jackson said on LinkedIn:  Others talk about history. Their history. The history of the creamery/cooperative. Their history with the creamery. Heck… even I started this post out by mentioning my history with it. Below, David Lawson mentions his history and the impact that the creamery has had on him:   Finally, t...
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Marketing in the News: Sustainable Fashion, College Students and Money

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  I call myself a minimalist, an internationalist and one who is passionate about slow and sustainable products of all kinds… including fashion.  Low waste and zero waste are my goals. Sustainability is my jam! Bonus points because all of these concepts tie back into financial sustainability/sustainability within a market where my generation is struggling to afford housing (in our 30s).   Upon looking for a recent news article about sustainability, imagine my delight when I saw that students at Minnesota State University recently coordinated a clothing drive as a feminist activism class project ( Clothing Swap )! The students focused their efforts around slow, sustainable fashion, second-hand shopping, keeping items out of the landfills and supporting a local nonprofit.  The students started the clothing drive as a class project focusing on the impact of the fashion industry both domestically and internationally with the assumption that sustainable fashion was b...
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Marketing Class Blogs for Spring 2024

Please, follow the link to the  class blogs . 
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About Me

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Hi! I am Ashley Hogan. I am a serial entrepreneur and part time instructor at Linn Benton Community College. I love learning and teaching others about business and personal/business financial planning.  I am teaching Principles of Marketing for the first time. There was a need for another instructor and I had an opening in my schedule. Though I am more confident with numbers and subjects with less "grey" area, I am excited to get my creativity flowing while teaching this course.  I graduated in 2008 with a degree in Agricultural Business Management and minored in Animal Science. I thought I wanted to be a veterinarian and veterinarians need to know about business so I continued my education receiving my MBA in 2011. I learned a few things from this experience: Going to school without a plan was expensive I couldn't get a job after the market crash that could cover my student loans I didn't want to be a veterinarian anymore I understand how valuable marketing is to the...
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